BRANDING

Swatch

Swatch

This project was created as part of a student assignment to develop a promotional campaign for a watch collection. The goal was to design a concept inspired by a recognizable artistic style. The visual direction is based on Art Nouveau, known for its flowing lines, decorative forms, and elegant aesthetics. This style helped transform the watch from a purely functional object into a design piece. The project explores the connection between art, design, and fashion. Each watch is presented as a small wearable artwork rather than just a time-measuring tool.

Krunch

Krunch

I worked on a series of Instagram posts for a college, focused on promoting new courses and educational programs. The project emphasized clear visual communication, strong messaging, and attention-grabbing content for social media. I paid close attention to composition, typography, and imagery connected to learning and personal development. The goal was to create a modern, cohesive visual style that strengthens the college’s digital presence.

Letter & More

Letter & More

The main goal of the project is to show that terror isn't limited to physical violence, attacks, or crime. It is also present in our everyday environment through subtle psychological pressure, emotional manipulation, and control from those close to us. The project aims to alert young adults (18+) and prompt them to look closely at their surroundings to see if they might be experiencing this kind of pressure.

PAPA

PAPA

A real client — the "Papa" deli chain — asked for a memorable visual concept and packaging. I created a bold brand character that blends Soviet retro aesthetic with Georgian flair, served with irony and light humor. The project includes a branded bag that doubles as outdoor advertising, a universal food package and packaging for chebureks.

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