Tree Of Life

This project was created as part of a student assignment to design a print advertisement for a lice treatment spray. The challenge was to promote the product without showing children or parents, who are usually the main visual element in this type of advertising. To solve this, I approached the topic with humor and irony. Instead of typical imagery, the louse itself became the main character. It is presented as a criminal who is wanted. The concept uses a visual metaphor where the louse is the target that must be found and eliminated.